Going Solo. It’s not for everybody
Your boss didn’t give you a pile of papers.
The coffee you spilled on your shirt will definitely not get noticed.
That project you just finished is not going to impress your cat.
And when you wake up in the morning, you’re the only one that will see that it’s 7:30 am instead of 5:45 am. Your late.
Nobody will notice.
It’s just You.
When you venture out on your own and leave the community of your “job”, motivation becomes your responsibility more that ever before in your life. Your boss, co-workers and peers will not be there to bounce ideas off and tell you what comes next. You’re in charge or the assignments, the grading and the feedback. Even tasks you took for granted while having co-workers, like growing your network and showing up on time, become entirely your responsibility to get done. Continue reading
How do you “itch that niche”?(Part 2 of 2)
Finding your niche should be slightly painful. Saying “no” is difficult to accept, but it is the key to successfully saying yes to the right target audience. Through this process, you should find where you fit and feel confident that you can master it.
See part 1 Here
Here’s a summary of how to find your niche
“Find your niche”
A mantra repeated by nearly every business consultant, marketing expert, and start up guru, but how to do just that is nearly impossible to figure out for a start-up. Fear bubbles to the surface as you look at prospective customers and you are forced to say “no, we can’t help you”. It feels as though you’re letting income walk away. Passing up the opportunity for money is frightening for someone just setting out on a business venture. When you’re just beginning, how are you supposed to highlight your niche if you haven’t proven it to yourself yet!
Exhilarating. That word doesn’t even begin to describe how you feel as you glide to a stop at the bottom of the giant sledding hill. You laugh, check for survivors that fell off along the way and then take a moment to relax. Sure,you got knocked around and banged up a bit, but it was worth it.
Preparing to climb again, you get up and brush yourself off as you identify your goal and find the path that will take you there. Now you start climbing. Slowly at first. Trudging over the depths of uncertain ground. Suddenly the snow sinks out from under you making you work harder only to move slower. Other spots you float along the surface encountering almost no resistance.
There are people lagging behind you. Continue reading
You have a great idea. It grows to take on a life of it’s own. Your motivation is seemingly endless. Even the first people you share your idea with are excited about it. Then that voice starts telling you things. Unhelpful things.
“It won’t work, nobody will pay money for that, how could you be so stupid?”
“You don’t know how to do that?! What are you thinking?!”
That is doubt. Doubt in yourself and your idea. Continue reading
The perception our minds create of being comfortable causes us to seek the familiar. Comfort indicates safety.
From the earliest days of human existence we have been programmed to either be safe (read comfortable) or die. Those are no longer the 2 choices we are left with in our world today. There are not predators lurking behind bushes and trees, forcing us to stay on the well-beaten path. Despite the lack of “real” danger our hardwired need for comfort controls our decisions as we resist anything that looks like change. Continue reading
We are on a battlefield every day.
Consumers are exposed to a marketing onslaught. In fact, the number of marketing messages an average consumer sees daily ranges from ” 3,000 to 20,000. Those higher numbers include every time you pass by a label in a grocery store, all the ads in your mailbox whether you see them or not, the label on everything you wear, etc” Those figures are according to FluidDrive Media.
What causes your brain to notice a subset of these messages? Filters.
How do you see the world?